Fiat is the only brand whose late-model used vehicles are more likely to be colorful than grayscale, a meaningful advantage for shoppers seeking a finish beyond black, white, gray or silver. Fiat’s 55.4% colorful share leads second-place MINI by 8.3 percentage points, while the Volkswagen ID. Buzz is the most colorful individual model at 74.8%. Those results stand out because overall, only 19.6% of vehicles are non-grayscale.

iSeeCars analyzed exterior colors on over 12 million 1- to 5-year-old used cars on the road from January 2025 through May 2026. It calculated the non-grayscale share for each brand and model, then ranked those shares.

Only Fiat posts a colorful majority

Subaru ranks fourth at 30.6%, followed by Mazda at 28.4%. After those leaders, the field compresses quickly. Hyundai at No. 8 has a 23.5% share of non-grayscale cars, while Honda and Tesla at 22 and 23 round to 19.6%, leaving 16 brands spread across only 3.9 percentage points.

Car Brands With the Most Colorful Cars -- iSeeCars Study
Rank Brand Share of Colorful Cars Compared with overall average
1 Fiat 55.4% 182.8%
2 MINI 47.1% 140.1%
3 Rivian 36.1% 84.0%
4 Subaru 30.6% 56.3%
5 Mazda 28.4% 45.0%
6 Dodge 26.0% 32.4%
7 Porsche 24.2% 23.4%
8 Hyundai 23.5% 20.0%
9 Lucid 23.5% 19.9%
10 Genesis 23.3% 19.1%
11 Acura 22.6% 15.1%
12 Polestar 22.4% 14.2%
13 Ford 22.4% 14.2%
14 Mitsubishi 22.3% 13.7%
15 Lincoln 22.2% 13.4%
16 Chevrolet 21.5% 9.7%
17 Kia 21.5% 9.6%
18 Volvo 21.4% 9.3%
19 Maserati 20.3% 3.3%
20 Jaguar 20.1% 2.4%
21 Alfa Romeo 19.9% 1.6%
22 Honda 19.6% 0.2%
23 Tesla 19.6% 0.2%
Overall 19.6% --
24 BMW 18.5% -5.5%
25 Ram 18.5% -5.7%
26 Jeep 18.2% -7.1%
27 Buick 17.6% -10.1%
28 Toyota 16.9% -13.8%
29 Infiniti 16.8% -14.4%
30 Land Rover 16.7% -14.6%
31 Nissan 16.1% -17.9%
32 GMC 15.2% -22.4%
33 Audi 14.0% -28.7%
34 Cadillac 13.6% -30.5%
35 Lexus 13.0% -33.8%
36 Volkswagen 12.2% -38.0%
37 Mercedes-Benz 10.6% -45.9%
38 Chrysler 10.6% -46.0%

Mercedes-Benz and Chrysler have the smallest shares of colorful cars

These six lowest brands are separated by only 3.4 percentage points, so their precise order should not be overemphasized. Still, each has a substantially higher grayscale mix than the overall market. Four of these 6 brands are luxury automakers, which tend to lean into grayscale colors more aggressively. German brands, including Volkswagen, also tend to favor grayscale colors, while last-ranked Chrysler is a popular rental car brand, and rental companies like the higher universal appeal of grayscale vehicles.

The ID. Buzz and 500e are aggressively colorful

Seven of the 20 most colorful models carry the MINI name, which supports why the brand ranks second overall for most-colorful brands. Four Chevrolet Corvette variants also make the list, along with the Toyota GR Supra, which aligns with sports cars as the most colorful vehicle segment generally.

Top 20 Most Colorful Cars - iSeeCars Study
Rank Model Share of Colorful Cars Compared with overall average
1 Volkswagen ID. Buzz 74.8% 281.5%
2 Fiat 500e 74.4% 279.8%
3 MINI Countryman Plug-In Hybrid 56.3% 187.2%
4 MINI Countryman (EV) 53.3% 171.8%
5 Dodge Hornet 49.8% 154.1%
6 MINI Convertible 49.8% 154.1%
7 Fiat 500X 49.0% 150.1%
8 Chevrolet Corvette (hybrid convertible) 48.3% 146.6%
9 MINI Hardtop 2 Door 47.5% 142.1%
10 MINI Countryman 47.4% 141.9%
11 MINI Hardtop 2 Door (EV) 47.2% 141.0%
12 Chevrolet Corvette (convertible) 46.1% 135.0%
13 MINI Hardtop 4 Door 46.0% 134.5%
14 Toyota GR Supra 45.8% 133.4%
15 Chevrolet Corvette 45.4% 131.5%
16 Hyundai Kona N 45.3% 131.3%
17 Hyundai Veloster N 45.3% 131.0%
18 Chevrolet Corvette (hybrid) 45.0% 129.4%
19 Dodge Hornet (hybrid) 44.7% 128.3%
20 Mazda CX-3 44.2% 125.3%
Overall 19.6% --

One colorful model does not make a colorful brand

Volkswagen shows a large divergence between the ID. Buzz model’s colorful car share and the brand’s overall use of color. The ID. Buzz leads every model at 74.8%, yet Volkswagen ranks 36th among 38 brands at 12.2%, 38% below the overall average.

Cadillac, Lexus and Mercedes-Benz crowd the bottom of the list

The Cadillac Escalade IQ has the lowest colorful share at 0.9%, meaning fewer than one in 100 non-grayscale cars. The Toyota Land Cruiser follows at 1.4%, and the GMC Sierra EV is third at 1.6%. All three are at least 91.6% below the overall average on a relative basis.

The least colorful models tend to mirror the least colorful brands. Lexus accounts for seven of the bottom 20, including four of the eight lowest shares: LX 570 at 2.5%, RX 500h at 3.0%, RZ 300e at 4.3% and GX 460 at 4.6%. Mercedes-Benz contributes four entries, led by the C-Class hybrid at 3.6%. Even the least extreme entries in the bottom 20, the Jeep Grand Wagoneer and Mercedes-Benz CLS, offer only 7.0% non-grayscale cars, less than half the market’s 19.6% colorful share average.

Top 20 Least Colorful Cars - iSeeCars Study
Rank Model Colorful share Compared with overall average
1 Cadillac Escalade IQ 0.9% -95.2%
2 Toyota Land Cruiser 1.4% -92.6%
3 GMC Sierra EV 1.6% -91.6%
4 Lexus LX 570 2.5% -87.1%
5 Lexus RX 500h 3.0% -84.9%
6 Mercedes-Benz C-Class (hybrid) 3.6% -81.7%
7 Lexus RZ 300e 4.3% -78.1%
8 Lexus GX 460 4.6% -76.6%
9 Toyota Sequoia 4.8% -75.4%
10 Chevrolet Silverado EV 5.1% -74.0%
11 Lexus LX 600 5.3% -73.1%
12 Mercedes-Benz GLC (hybrid) 5.3% -73.0%
13 Lexus RZ 450e 5.4% -72.4%
14 Mercedes-Benz EQB (SUV) 5.6% -71.7%
15 Tesla Cybertruck 5.6% -71.6%
16 BMW 7 Series (hybrid) 6.3% -68.1%
17 Lexus LS 500 6.5% -66.6%
18 Hyundai Tucson Plug-In Hybrid 6.8% -65.1%
19 Jeep Grand Wagoneer 7.0% -64.4%
20 Mercedes-Benz CLS 7.0% -64.4%
Overall 19.6% --

Methodology

iSeeCars analyzed the exterior colors of over 12 million 1- to 5-year-old used cars on the road from January 2025 through May 2026. The share of grayscale cars (defined as black, white, gray, and silver) was calculated for each brand and for each model, and expressed as a difference from 100%, or the share of “colorful” cars. This share was then used to rank brands and models.