Kia vs. Toyota

When comparing the Kia brand to the Toyota brand, Kia has the advantage in the areas of new car pricing, used car pricing and depreciation. Toyota has the advantage in the areas of horsepower, fuel efficiency, towing capacity, overall quality, reliability, safety, retained value, vehicle rankings and variety of models offered.

Kia versus Toyota: Pricing and Value

Analyzing Kia versus Toyota pricing we see a lower new vehicle starting price for Kia in 17 out of 27 vehicle comparisons. Kia also has a lower used vehicle starting price in 17 out of 27 comparisons. Toyota models depreciate at a lower (better) rate in 18 out of 18 comparisons.

Kia versus Toyota: Horsepower, Fuel Efficiency and Towing Capacity

Toyota vehicles offer higher maximum horsepower numbers in their base trim in 14 out of 27 model comparisons, with Kia offering more horsepower in 13 comparisons. Toyota offers higher MPG for its vehicles in their base trim in 11 out of 21 comparisons. Kia vehicles have higher MPG in 9 comparisons, and both Kia and Toyota vehicles have the same MPG in 1 comparisons. Kia offers a longer driving range in 1 out of 1 model comparisons. Toyota offers a greater towing capacity in 12 out of 19 comparisons. Kia offers greater towing capacity in 6 out of 19 comparisons, and in 1 comparisons Kia and Toyota have the same towing capacity.

Kia versus Toyota: Quality, Reliability, Safety, and Value Retention Ratings

A comparison of Kia versus Toyota overall quality ratings shows Toyota with higher quality ratings in 7 out of 7 model comparisons. In terms of reliability ratings, Toyota has the advantage in 6 out of 7 comparisons. Toyota has better safety ratings in 11 out of 17 comparisons while Kia has better safety ratings in 2 out of 17 comparisons. Kia and Toyota tie for safety in 4 comparisons. Toyota shows higher ratings for retained value in 17 out of 18 comparisons.

Best Car Rankings

Toyota has better car rankings in 9 categories: Toyota Highlander in Best Crossover SUVs, Toyota Camry in Best Midsize Cars, Toyota Land Cruiser in Best SUVs with 3 Rows, Toyota RAV4 in Best Small SUVs, Toyota Corolla in Best Small Cars, Toyota Sienna in Best Minivans, Toyota Prius in Best Hybrid Cars, Toyota Avalon in Best Large Cars, and Toyota Highlander in Best Midsize SUVs.

Most Reliable Car Rankings

Toyota has better car rankings in 9 categories: Toyota Camry in Most Reliable Midsize Cars, Toyota 4Runner in Most Reliable Midsize SUVs, Toyota RAV4 in Most Reliable Small SUVs, Toyota Sienna in Most Reliable Minivans, Toyota Land Cruiser in Most Reliable SUVs with 3 Rows, Toyota Avalon in Most Reliable Large Cars, Toyota Highlander in Most Reliable Crossover SUVs, Toyota Corolla in Most Reliable Small Cars, and Toyota Prius in Most Reliable Hybrid Cars.

Safest Car Rankings

Toyota has better car rankings in 8 categories: Toyota Highlander Hybrid in Safest Hybrid SUVs, Toyota Sienna in Safest Minivans, Toyota Prius in Safest Hybrid Cars, Toyota Camry in Safest Midsize Cars, Toyota Highlander in Safest Crossover SUVs, Toyota Yaris in Safest Small Cars, Toyota Highlander in Safest Midsize SUVs, and Toyota Highlander in Safest SUVs with 3 Rows.

Best Resale Value Rankings

Toyota has better car rankings in 11 categories: Toyota Corolla Cross in Small SUVs with Best Resale Value, Toyota C-HR in Subcompact SUVs with Best Resale Value, Toyota Camry in Midsize Cars with Best Resale Value, Toyota Sienna in Minivans with Best Resale Value, Toyota Prius c in Hybrid Cars with Best Resale Value, Toyota 4Runner in Midsize SUVs with Best Resale Value, Toyota RAV4 Hybrid in Hybrid SUVs with Best Resale Value, Toyota Avalon in Large Cars with Best Resale Value, Toyota Land Cruiser in SUVs with 3 Rows with Best Resale Value, Toyota Yaris Hatchback in Small Cars with Best Resale Value, and Toyota C-HR in Crossover SUVs with Best Resale Value.

Best Cars for the Money Rankings

Toyota has better car rankings in 5 categories: Toyota Highlander in Best Crossover SUVs for the Money, Toyota Corolla in Best Small Cars for the Money, Toyota Land Cruiser in Best SUVs with 3 Rows for the Money, Toyota RAV4 in Best Small SUVs for the Money, and Toyota Highlander in Best Midsize SUVs for the Money.

Available Body Styles

Kia offers 12 SUVs, 1 wagon, 4 sedans, 1 hatchback, and 1 minivan. In comparison, Toyota offers 12 SUVs, 6 sedans, 2 coupes, 4 hatchbacks, and 1 minivan.

Drivetrain Options

Kia offers 11 gasoline vehicles, 3 hybrids, 3 plug-in hybrids, and 2 electric vehicles. Toyota offers 15 gasoline vehicles, 10 hybrids, 2 plug-in hybrids, and 1 electric vehicle.

Kia offers 11 all-wheel-drive models, 15 front-wheel-drive models, and 2 rear-wheel-drive models. Toyota offers 13 all-wheel-drive models, 16 front-wheel-drive models, and 2 rear-wheel-drive models.