Ford vs. Kia

When comparing the Ford brand to the Kia brand, Ford has the advantage in the areas of used car pricing, depreciation, horsepower, towing capacity, overall quality, reliability, safety and vehicle rankings. Kia has the advantage in the areas of new car pricing, fuel efficiency, retained value and variety of models offered.

Ford versus Kia: Pricing and Value

Analyzing Ford versus Kia pricing we see a lower new vehicle starting price for Kia in 6 out of 11 vehicle comparisons. Kia also has a lower used vehicle starting price in 6 out of 11 comparisons. Kia models depreciate at a lower (better) rate in 5 out of 8 comparisons. The lower overall prices for Kia, plus their lower depreciation rate, gives Kia the overall advantage over Ford.

Ford versus Kia: Horsepower, Fuel Efficiency and Towing Capacity

Ford vehicles offer higher maximum horsepower numbers in their base trim in 6 out of 11 model comparisons, with Kia offering more horsepower in 5 comparisons. Kia offers higher MPG for its vehicles in their base trim in 7 out of 10 comparisons. Ford vehicles have higher MPG in 2 comparisons, and both Ford and Kia vehicles have the same MPG in 1 comparisons. Kia offers a longer driving range in 1 out of 1 model comparisons. Ford offers a greater towing capacity in 4 out of 8 comparisons. Kia offers greater towing capacity in 3 out of 8 comparisons, and in 1 comparisons Ford and Kia have the same towing capacity.

Ford versus Kia: Quality, Reliability, Safety, and Value Retention Ratings

A comparison of Ford versus Kia overall quality ratings shows Ford with higher quality ratings in 2 out of 4 model comparisons. Kia has higher quality ratings in 1 out of 4 comparisons, and both Ford and Kia are tied for overall quality in 1 comparisons. In terms of reliability ratings, Ford has the advantage in 4 out of 4 comparisons. Ford has better safety ratings in 2 out of 7 comparisons. Ford and Kia tie for safety in 5 comparisons. Kia shows higher ratings for retained value in 5 out of 8 comparisons. Ford shows higher retained value ratings in 2 out of 8 comparisons, and Ford and Kia tie over 1 comparisons.

Best Car Rankings

Ford and Kia each have better car rankings in 3 categories. Ford ranks better in the following cases: Ford Explorer in Best Midsize SUVs, Ford Explorer in Best Crossover SUVs, and Ford Expedition in Best SUVs with 3 Rows. Kia ranks better in the following cases: Kia Sportage in Best Small SUVs, Kia Optima Hybrid in Best Hybrid Cars, and Kia Optima in Best Midsize Cars.

Most Reliable Car Rankings

Ford has better car rankings in 5 categories: Ford Explorer in Most Reliable Midsize SUVs, Ford Fusion in Most Reliable Midsize Cars, Ford Explorer in Most Reliable Crossover SUVs, Ford Expedition in Most Reliable SUVs with 3 Rows, and Ford Escape in Most Reliable Small SUVs. Kia has the better car ranking in 1 category: Optima Hybrid in Most Reliable Hybrid Cars.

Safest Car Rankings

Ford has better car rankings in 5 categories: Ford Focus (hatchback) in Safest Small Cars, Ford Explorer in Safest Midsize SUVs, Ford Explorer in Safest Crossover SUVs, Ford Escape Hybrid in Safest Hybrid SUVs, and Ford Expedition in Safest SUVs with 3 Rows. Kia has better car rankings in 2 categories: Kia Optima Hybrid in Safest Hybrid Cars and Kia Optima in Safest Midsize Cars.

Best Resale Value Rankings

Ford has better car rankings in 3 categories: Ford Explorer in Midsize SUVs with Best Resale Value, Ford C-MAX Hybrid in Hybrid Cars with Best Resale Value, and Ford Explorer in SUVs with 3 Rows with Best Resale Value. Kia has better car rankings in 8 categories: Kia Optima in Midsize Cars with Best Resale Value, Kia Rio in Small Cars with Best Resale Value, Kia Seltos in Subcompact SUVs with Best Resale Value, Kia Optima Plug-In Hybrid in Plug-in Hybrid Cars (PHEV) with Best Resale Value, Kia K900 in Large Cars with Best Resale Value, Kia Sportage in Small SUVs with Best Resale Value, Kia Seltos in Crossover SUVs with Best Resale Value, and Kia Niro Plug-In Hybrid in Hybrid SUVs with Best Resale Value.

Best Cars for the Money Rankings

Ford has better car rankings in 3 categories: Ford Explorer in Best Midsize SUVs for the Money, Ford Explorer in Best Crossover SUVs for the Money, and Ford Expedition in Best SUVs with 3 Rows for the Money. Kia has the better car ranking in 1 category: Sportage in Best Small SUVs for the Money.

Available Body Styles

Ford offers 12 SUVs, 2 coupes, 1 convertible, and 1 minivan. In comparison, Kia offers 12 SUVs, 1 wagon, 4 sedans, 1 hatchback, and 1 minivan.

Drivetrain Options

Ford offers 16 gasoline vehicles, 4 hybrids, 1 plug-in hybrid, and 2 electric vehicles. Kia offers 11 gasoline vehicles, 3 hybrids, 3 plug-in hybrids, and 2 electric vehicles.

Ford offers 10 all-wheel-drive models, 5 front-wheel-drive models, and 5 rear-wheel-drive models. Kia offers 11 all-wheel-drive models, 15 front-wheel-drive models, and 2 rear-wheel-drive models.