Kia vs. Subaru
iSeeCars' unbiased and data-driven comparison of cars from Kia and Subaru contrasts the two brands across a broad spectrum of vehicle specifications to determine which one is better. In addition to comparing pricing and specs, iSeeCars uses all the ratings, rankings, and insights from its comprehensive analyses of vehicle models, including calculations of reliability, safety, depreciation, value retention, and projected lifetime recalls based on recall history. This in-depth evaluation is used to identify which brand represents a better overall choice for shoppers who are considering both Kia and Subaru cars.
When comparing the Kia brand to the Subaru brand, Kia has the advantage in the areas of new car pricing, fuel efficiency and variety of models offered. Subaru has the advantage in the areas of used car pricing, depreciation, horsepower, towing capacity, overall quality, reliability, safety, retained value and vehicle rankings.
Kia versus Subaru: Pricing and Value: Analyzing Kia versus Subaru pricing we see a lower new vehicle starting price for Kia in 6 out of 11 vehicle comparisons. In contrast, Subaru has lower used vehicle starting prices in 6 out of 8 vehicle comparisons. Subaru models depreciate at a lower (better) rate in 12 out of 12 comparisons.
Kia versus Subaru: Horsepower, Fuel Efficiency and Towing Capacity: Subaru vehicles offer higher maximum horsepower numbers in their base trim in 7 out of 12 model comparisons, with Kia offering more horsepower in 5 comparisons. Kia offers higher MPG for its vehicles in their base trim in 4 out of 6 comparisons. Both Kia and Subaru vehicles have the same MPG in 2 comparisons. Kia offers a longer driving range in 1 out of 1 model comparisons. Subaru offers a greater towing capacity in 4 out of 5 comparisons.
Kia versus Subaru: Quality, Reliability, Safety, and Value Retention Ratings: A comparison of Kia versus Subaru overall quality ratings shows Subaru with higher quality ratings in 5 out of 5 model comparisons. In terms of reliability ratings, Subaru has the advantage in 3 out of 5 comparisons. Kia has higher reliability ratings in 1 out of 5 comparisons, and Kia and Subaru tie in 1 comparisons. Subaru has better safety ratings in 4 out of 11 comparisons while Kia has better safety ratings in 3 out of 11 comparisons. Kia and Subaru tie for safety in 4 comparisons. Subaru shows higher ratings for retained value in 12 out of 12 comparisons.
Best Car Rankings: Kia has the better car ranking in 1 category: Optima in Best Midsize Cars. Subaru has better car rankings in 9 categories: Subaru Forester in Best 5-seater SUVs, Subaru Impreza in Best Compact Cars, Subaru Forester in Best Crossover SUVs, Subaru Crosstrek (Plug-in Hybrid) in Best Hybrid Crossover SUVs, Subaru Crosstrek (Plug-in Hybrid) in Best Hybrid Subcompact SUVs, Subaru Crosstrek (Plug-in Hybrid) in Best Hybrid SUVs, Subaru Crosstrek (Plug-in Hybrid) in Best Plug-in Hybrid SUVs (PHEV), Subaru Impreza in Best Small Cars, and Subaru Forester in Best Small SUVs.
Most Reliable Car Rankings: Kia has the better car ranking in 1 category: Rio 5-Door in Most Reliable Small Cars. Subaru has better car rankings in 5 categories: Subaru Outback (suv) in Most Reliable Crossover SUVs, Subaru Crosstrek (Plug-in Hybrid) in Most Reliable Hybrid SUVs, Subaru Legacy in Most Reliable Midsize Cars, Subaru Crosstrek (Plug-in Hybrid) in Most Reliable Plug-in Hybrid SUVs (PHEV), and Subaru Outback (suv) in Most Reliable Small SUVs.
Safest Car Rankings: Kia has the better car ranking in 1 category: Optima in Safest Midsize Cars. Subaru has better car rankings in 5 categories: Subaru Ascent in Safest Crossover SUVs, Subaru Solterra in Safest Electric SUVs, Subaru Ascent in Safest Midsize SUVs, Subaru Impreza in Safest Small Cars, and Subaru Ascent in Safest SUVs with 3 Rows.
Best Cars for the Money Rankings: Subaru has better car rankings in 2 categories: Subaru Forester in Best Crossover SUVs for the Money and Subaru Forester in Best Small SUVs for the Money.
Available Body Styles: Kia offers 13 SUVs, 1 wagon, 4 sedans, 1 hatchback, and 1 minivan. In comparison, Subaru offers 6 SUVs, 1 wagon, 3 sedans, and 1 coupe.
Drivetrain Options: Kia offers 11 gasoline vehicles, 3 hybrids, 3 plug-in hybrids, and 3 electric vehicles. Subaru offers 8 gasoline vehicles, 1 plug-in hybrid, and 1 electric vehicle.
Kia offers 12 all-wheel-drive models, 15 front-wheel-drive models, and 3 rear-wheel-drive models. Subaru offers 8 all-wheel-drive models and 1 rear-wheel-drive model.
New Car Pricing
SUVs
Kia Seltos
$25,750 - $33,071
Kia Sportage
$29,294 - $39,594
Kia Sportage
$29,294 - $39,594
Kia Sorento
$33,955 - $48,990
Kia Telluride
$39,858 - $55,790
Cars
Kia Forte
$20,394 - $27,514
Kia K5
$27,140 - $37,592
EVs
Kia EV6
$40,349 - $59,545
Other Comparisons
Kia Niro
$28,375 - $37,092
Kia Niro EV
$35,126 - $47,123
Kia Niro Plug-In Hybrid
$34,799 - $42,564
Kia EV6
$40,349 - $59,545
New Car Pricing
SUVs
Subaru Crosstrek
$27,440 - $36,853
Subaru Forester
$31,497 - $38,867
Subaru Outback (suv)
$32,899 - $42,165
Subaru Ascent
$39,525 - $51,240
Subaru Ascent
$39,525 - $51,240
Cars
Subaru Impreza
Not Yet Available
Subaru Legacy
$27,715 - $38,048
EVs
Subaru Solterra
$44,538 - $55,197
Other Comparisons
Subaru Crosstrek
$27,440 - $36,853
Subaru Crosstrek
$27,440 - $36,853
Subaru Crosstrek
$27,440 - $36,853
Subaru Outback (suv)
$32,899 - $42,165
Used Car Pricing
SUVs
Kia Seltos
$23,994 - $32,000
Kia Sportage
$28,546 - $38,671
Kia Sportage
$28,546 - $38,671
Kia Sorento
$33,353 - $48,742
Kia Telluride
$42,803 - $55,942
Cars
Kia Forte
$19,899 - $26,527
Kia K5
$26,124 - $35,368
EVs
Kia EV6
$37,336 - $60,052
Other Comparisons
Kia Niro
$26,653 - $37,088
Kia Niro EV
$29,991 - $47,768
Kia Niro Plug-In Hybrid
$29,999 - $41,857
Kia EV6
$37,336 - $60,052
Used Car Pricing
SUVs
Subaru Crosstrek
$25,956 - $34,499
Subaru Forester
Not Yet Available
Subaru Outback (suv)
Not Yet Available
Subaru Ascent
$37,997 - $50,715
Subaru Ascent
$37,997 - $50,715
Cars
Subaru Impreza
$19,663 - $26,590
Subaru Legacy
$25,884 - $35,342
EVs
Subaru Solterra
Not Yet Available
Other Comparisons
Subaru Crosstrek
$25,956 - $34,499
Subaru Crosstrek
$25,956 - $34,499
Subaru Crosstrek
$25,956 - $34,499
Subaru Outback (suv)
Not Yet Available
5-Year Depreciation (Lower is better)
SUVs
Kia Seltos
37.3%
Kia Sportage
42.2%
Kia Sportage
42.2%
Kia Sorento
47.6%
Kia Telluride
46.1%
Cars
Kia Forte
33%
Kia K5
42.2%
EVs
Kia EV6
54.3%
Other Comparisons
Kia Niro
40.4%
Kia Niro EV
50%
Kia Niro Plug-In Hybrid
41.8%
Kia EV6
54.3%
5-Year Depreciation (Lower is better)
SUVs
Subaru Crosstrek
27%
Subaru Forester
34.5%
Subaru Outback (suv)
39.3%
Subaru Ascent
44.1%
Subaru Ascent
44.1%
Cars
Subaru Impreza
29.7%
Subaru Legacy
37.2%
EVs
Subaru Solterra
48.7%
Other Comparisons
Subaru Crosstrek
27%
Subaru Crosstrek
27%
Subaru Crosstrek
27%
Subaru Outback (suv)
39.3%
Horsepower / Torque
SUVs
Kia Seltos
146 hp / 132 foot-lbs
Kia Sportage
187 hp / 178 foot-lbs
Kia Sportage
187 hp / 178 foot-lbs
Kia Sorento
191 hp / 181 foot-lbs
Kia Telluride
291 hp / 262 foot-lbs
Cars
Kia Forte
147 hp / 132 foot-lbs
Kia K5
180 hp / 195 foot-lbs
EVs
Kia EV6
167 hp / 258 foot-lbs
Other Comparisons
Kia Niro
139 hp / 195 foot-lbs
Kia Niro EV
201 hp / 188 foot-lbs
Kia Niro Plug-In Hybrid
180 hp / 195 foot-lbs
Kia EV6
167 hp / 258 foot-lbs
Horsepower / Torque
SUVs
Subaru Crosstrek
152 hp / 145 foot-lbs
Subaru Forester
180 hp / 178 foot-lbs
Subaru Outback (suv)
182 hp / 176 foot-lbs
Subaru Ascent
260 hp / 277 foot-lbs
Subaru Ascent
260 hp / 277 foot-lbs
Cars
Subaru Impreza
152 hp / 145 foot-lbs
Subaru Legacy
182 hp / 178 foot-lbs
EVs
Subaru Solterra
215 hp / 249 foot-lbs
Other Comparisons
Subaru Crosstrek
152 hp / 145 foot-lbs
Subaru Crosstrek
152 hp / 145 foot-lbs
Subaru Crosstrek
152 hp / 145 foot-lbs
Subaru Outback (suv)
182 hp / 176 foot-lbs
MPG (city/highway/combined)
SUVs
Kia Seltos
27 / 31 / 29
Kia Sportage
25 / 33 / 28
Kia Sportage
25 / 33 / 28
Kia Sorento
23 / 31 / 26
Kia Telluride
20 / 26 / 22
Cars
Kia Forte
28 / 39 / 32
Kia K5
27 / 37 / 31
Other Comparisons
Kia Niro
53 / 45 / 49
Kia Niro EV
126 / 101 / 113
Kia Niro Plug-In Hybrid
Not Yet Available
Kia EV6
127 / 100 / 117
MPG (city/highway/combined)
SUVs
Subaru Crosstrek
27 / 34 / 29
Subaru Forester
Not Yet Available
Subaru Outback (suv)
Not Yet Available
Subaru Ascent
20 / 26 / 22
Subaru Ascent
20 / 26 / 22
Cars
Subaru Impreza
23 / 31 / 26
Subaru Legacy
27 / 35 / 30
Other Comparisons
Subaru Crosstrek
27 / 34 / 29
Subaru Crosstrek
27 / 34 / 29
Subaru Crosstrek
27 / 34 / 29
Subaru Outback (suv)
Not Yet Available
EV Range
Kia EV6
232 miles
EV Range
Subaru Solterra
228 miles
Max Towing Capacity
SUVs
Kia Seltos
Not yet available
Kia Sportage
2500 lbs
Kia Sportage
2500 lbs
Kia Sorento
4500 lbs
Kia Telluride
5500 lbs
EVs
Kia EV6
2300 lbs
Other Comparisons
Kia Niro
Not yet available
Kia Niro EV
Not yet available
Kia Niro Plug-In Hybrid
Not yet available
Kia EV6
2300 lbs
Max Towing Capacity
SUVs
Subaru Crosstrek
3500 lbs
Subaru Forester
3000 lbs
Subaru Outback (suv)
3500 lbs
Subaru Ascent
5000 lbs
Subaru Ascent
5000 lbs
EVs
Subaru Solterra
Not yet available
Other Comparisons
Subaru Crosstrek
3500 lbs
Subaru Crosstrek
3500 lbs
Subaru Crosstrek
3500 lbs
Subaru Outback (suv)
3500 lbs
iSeeCars Overall Quality Ratings
SUVs
Kia Seltos
Not available
Kia Sportage
8.2 / 10
Kia Sportage
8.2 / 10
Kia Sorento
8.2 / 10
Kia Telluride
Not available
Cars
Kia Forte
8.0 / 10
Kia K5
Not available
EVs
Kia EV6
Not available
Other Comparisons
Kia Niro
7.4 / 10
Kia Niro EV
Not available
Kia Niro Plug-In Hybrid
7.5 / 10
Kia EV6
Not available
iSeeCars Overall Quality Ratings
SUVs
Subaru Crosstrek
7.8 / 10
Subaru Forester
8.6 / 10
Subaru Outback (suv)
8.5 / 10
Subaru Ascent
Not available
Subaru Ascent
Not available
Cars
Subaru Impreza
8.9 / 10
Subaru Legacy
8.4 / 10
EVs
Subaru Solterra
Not available
Other Comparisons
Subaru Crosstrek
7.8 / 10
Subaru Crosstrek
7.8 / 10
Subaru Crosstrek
7.8 / 10
Subaru Outback (suv)
8.5 / 10
iSeeCars Reliability Ratings
SUVs
Kia Seltos
Not available
Kia Sportage
7.6 / 10
Kia Sportage
7.6 / 10
Kia Sorento
8.2 / 10
Kia Telluride
Not available
Cars
Kia Forte
7.6 / 10
Kia K5
Not available
EVs
Kia EV6
Not available
Other Comparisons
Kia Niro
5.6 / 10
Kia Niro EV
Not available
Kia Niro Plug-In Hybrid
7.1 / 10
Kia EV6
Not available
iSeeCars Reliability Ratings
SUVs
Subaru Crosstrek
5.6 / 10
Subaru Forester
8.3 / 10
Subaru Outback (suv)
8.6 / 10
Subaru Ascent
Not available
Subaru Ascent
Not available
Cars
Subaru Impreza
8.0 / 10
Subaru Legacy
8.1 / 10
EVs
Subaru Solterra
Not available
Other Comparisons
Subaru Crosstrek
5.6 / 10
Subaru Crosstrek
5.6 / 10
Subaru Crosstrek
5.6 / 10
Subaru Outback (suv)
8.6 / 10
iSeeCars Safety Ratings
SUVs
Kia Seltos
8.0 / 10
Kia Sportage
9.0 / 10
Kia Sportage
9.0 / 10
Kia Sorento
9.0 / 10
Kia Telluride
10 / 10
Cars
Kia Forte
8.0 / 10
Kia K5
10 / 10
EVs
Kia EV6
10 / 10
Other Comparisons
Kia Niro
8.6 / 10
Kia Niro EV
10 / 10
Kia Niro Plug-In Hybrid
Not available
Kia EV6
10 / 10
iSeeCars Safety Ratings
SUVs
Subaru Crosstrek
9.0 / 10
Subaru Forester
9.0 / 10
Subaru Outback (suv)
9.0 / 10
Subaru Ascent
10 / 10
Subaru Ascent
10 / 10
Cars
Subaru Impreza
10 / 10
Subaru Legacy
9.0 / 10
EVs
Subaru Solterra
10 / 10
Other Comparisons
Subaru Crosstrek
9.0 / 10
Subaru Crosstrek
9.0 / 10
Subaru Crosstrek
9.0 / 10
Subaru Outback (suv)
9.0 / 10
iSeeCars Resale Value Ratings
SUVs
Kia Seltos
8.2 / 10
Kia Sportage
7.9 / 10
Kia Sportage
7.9 / 10
Kia Sorento
7.5 / 10
Kia Telluride
7.6 / 10
Cars
Kia Forte
8.5 / 10
Kia K5
7.9 / 10
EVs
Kia EV6
7.1 / 10
Other Comparisons
Kia Niro
8.0 / 10
Kia Niro EV
7.4 / 10
Kia Niro Plug-In Hybrid
7.9 / 10
Kia EV6
7.1 / 10
iSeeCars Resale Value Ratings
SUVs
Subaru Crosstrek
8.8 / 10
Subaru Forester
8.4 / 10
Subaru Outback (suv)
8.1 / 10
Subaru Ascent
7.8 / 10
Subaru Ascent
7.8 / 10
Cars
Subaru Impreza
8.7 / 10
Subaru Legacy
8.2 / 10
EVs
Subaru Solterra
7.5 / 10
Other Comparisons
Subaru Crosstrek
8.8 / 10
Subaru Crosstrek
8.8 / 10
Subaru Crosstrek
8.8 / 10
Subaru Outback (suv)
8.1 / 10
iSeeCars Best Car Rankings
SUVs
Kia Sportage
#9 of 19 in
Best Small SUVs
Kia Sportage
#9 of 19 in
Best Small SUVs
Cars
Kia Forte
#16 of 26 in
Best Compact Cars
Other Comparisons
Kia Niro
#4 of 5 in
Best Hybrid Subcompact SUVs
Kia Niro Plug-In Hybrid
#3 of 5 in
Best Hybrid Subcompact SUVs
iSeeCars Best Car Rankings
SUVs
Subaru Forester
#6 of 19 in
Best Small SUVs
Subaru Outback
#7 of 19 in
Best Small SUVs
Cars
Subaru Impreza
#4 of 26 in
Best Compact Cars
Other Comparisons
Subaru Crosstrek
#8 of 20 in
Best Subcompact SUVs
Subaru Crosstrek
#8 of 20 in
Best Subcompact SUVs
iSeeCars Most Reliable Car Rankings
SUVs
Kia Sportage
#11 of 19 in
Most Reliable Small SUVs
Kia Sportage
#11 of 19 in
Most Reliable Small SUVs
Cars
Kia Forte
#24 of 43 in
Most Reliable Small Cars
Other Comparisons
Kia Niro
#13 of 32 in
Most Reliable Hybrid SUVs
Kia Niro Plug-In Hybrid
#6 of 16 in
Most Reliable Plug-in Hybrid SUVs (PHEV)
iSeeCars Most Reliable Car Rankings
SUVs
Subaru Forester
#4 of 19 in
Most Reliable Small SUVs
Subaru Outback
#2 of 19 in
Most Reliable Small SUVs
Cars
Subaru Impreza
#12 of 43 in
Most Reliable Small Cars
Other Comparisons
Subaru Crosstrek
#13 of 20 in
Most Reliable Subcompact SUVs
Subaru Crosstrek
#13 of 20 in
Most Reliable Subcompact SUVs
iSeeCars Safest Car Rankings
SUVs
Kia Seltos
#59 of 67 in
Safest Crossover SUVs
Kia Sportage
#35 of 67 in
Safest Crossover SUVs
Kia Sportage
#35 of 67 in
Safest Crossover SUVs
Kia Sorento
#19 of 39 in
Safest SUVs with 3 Rows
Kia Telluride
#9 of 39 in
Safest SUVs with 3 Rows
Cars
Kia Forte
#32 of 43 in
Safest Small Cars
Kia K5
#8 of 13 in
Safest Midsize Cars
EVs
Kia EV6
#8 of 44 in
Safest Electric SUVs
Other Comparisons
Kia Niro
#14 of 32 in
Safest Hybrid SUVs
Kia Niro EV
#5 of 44 in
Safest Electric SUVs
Kia EV6
#8 of 44 in
Safest Electric SUVs
iSeeCars Safest Car Rankings
SUVs
Subaru Crosstrek
#37 of 67 in
Safest Crossover SUVs
Subaru Forester
#33 of 67 in
Safest Crossover SUVs
Subaru Outback
#34 of 67 in
Safest Crossover SUVs
Subaru Ascent
#7 of 39 in
Safest SUVs with 3 Rows
Subaru Ascent
#7 of 39 in
Safest SUVs with 3 Rows
Cars
Subaru Impreza
#5 of 43 in
Safest Small Cars
Subaru Legacy
#11 of 13 in
Safest Midsize Cars
EVs
Subaru Solterra
#4 of 44 in
Safest Electric SUVs
Other Comparisons
Subaru Crosstrek
#37 of 67 in
Safest Crossover SUVs
Subaru Crosstrek
#37 of 67 in
Safest Crossover SUVs
Subaru Outback
#34 of 67 in
Safest Crossover SUVs
iSeeCars Best Cars for the Money Rankings
SUVs
Kia Sportage
#11 of 13 in
Best Small SUVs for the Money
Kia Sportage
#11 of 13 in
Best Small SUVs for the Money
iSeeCars Best Cars for the Money Rankings
SUVs
Subaru Forester
#8 of 13 in
Best Small SUVs for the Money
Subaru Outback
#10 of 13 in
Best Small SUVs for the Money