Kia vs. Mazda
iSeeCars' unbiased and data-driven comparison of cars from Kia and Mazda contrasts the two brands across a broad spectrum of vehicle specifications to determine which one is better. In addition to comparing pricing and specs, iSeeCars uses all the ratings, rankings, and insights from its comprehensive analyses of vehicle models, including calculations of reliability, safety, depreciation, value retention, and projected lifetime recalls based on recall history. This in-depth evaluation is used to identify which brand represents a better overall choice for shoppers who are considering both Kia and Mazda cars.
When comparing the Kia brand to the Mazda brand, Kia has the advantage in the areas of new car pricing, towing capacity and variety of models offered. Mazda has the advantage in the areas of used car pricing, depreciation, horsepower, overall quality, reliability, safety, retained value and vehicle rankings.
Kia versus Mazda: Pricing and Value: Analyzing Kia versus Mazda pricing we see a lower new vehicle starting price for Kia in 6 out of 7 vehicle comparisons. In contrast, Mazda has lower used vehicle starting prices in 4 out of 7 vehicle comparisons. Mazda models depreciate at a lower (better) rate in 6 out of 7 comparisons.
Kia versus Mazda: Horsepower, Fuel Efficiency and Towing Capacity: Mazda vehicles offer higher maximum horsepower numbers in their base trim in 3 out of 7 model comparisons, with Kia offering more horsepower in 2 comparisons. Kia and Mazda vehicles have similar horsepower in 2 comparisons. Mazda offers higher MPG for its vehicles in their base trim in 2 out of 5 comparisons. Kia vehicles have higher MPG in 2 comparisons, and both Kia and Mazda vehicles have the same MPG in 1 comparisons. Kia offers a greater towing capacity in 4 out of 5 comparisons.
Kia versus Mazda: Quality, Reliability, Safety, and Value Retention Ratings: A comparison of Kia versus Mazda overall quality ratings shows Mazda with higher quality ratings in 1 out of 2 model comparisons. In terms of reliability ratings, Mazda has the advantage in 1 out of 2 comparisons. Mazda has better safety ratings in 4 out of 7 comparisons. Kia and Mazda tie for safety in 3 comparisons. Mazda shows higher ratings for retained value in 6 out of 7 comparisons.
Best Car Rankings: Kia has the better car ranking in 1 category: Sportage in Best Small SUVs. Mazda has better car rankings in 9 categories: Mazda CX-3 in Best 5-seater SUVs, Mazda CX-9 in Best 6-seater SUVs, Mazda CX-9 in Best 7-Seater SUVs, Mazda Mazda3 Sedan in Best Compact Cars, Mazda CX-9 in Best Crossover SUVs, Mazda Mazda6 in Best Midsize Cars, Mazda CX-9 in Best Midsize SUVs, Mazda Mazda3 Sedan in Best Small Cars, and Mazda CX-9 in Best SUVs with 3 Rows.
Most Reliable Car Rankings: Kia has better car rankings in 2 categories: Kia Rio 5-Door in Most Reliable Small Cars and Kia Sportage in Most Reliable Small SUVs.Mazda has better car rankings in 4 categories: Mazda CX-9 in Most Reliable Crossover SUVs, Mazda Mazda6 in Most Reliable Midsize Cars, Mazda CX-9 in Most Reliable Midsize SUVs, and Mazda CX-9 in Most Reliable SUVs with 3 Rows.
Safest Car Rankings: Kia has the better car ranking in 1 category: Sportage Hybrid in Safest Hybrid SUVs. Mazda has better car rankings in 6 categories: Mazda CX-9 in Safest Crossover SUVs, Mazda MX-30 EV in Safest Electric SUVs, Mazda Mazda6 in Safest Midsize Cars, Mazda CX-9 in Safest Midsize SUVs, Mazda Mazda3 Sedan in Safest Small Cars, and Mazda CX-9 in Safest SUVs with 3 Rows.
Best Cars for the Money Rankings: Kia has the better car ranking in 1 category: Sportage in Best Crossover SUVs for the Money. Mazda has better car rankings in 2 categories: Mazda CX-9 in Best Midsize SUVs for the Money and Mazda CX-9 in Best SUVs with 3 Rows for the Money.
Available Body Styles: Kia offers 13 SUVs, 1 wagon, 4 sedans, 1 hatchback, and 1 minivan. In comparison, Mazda offers 9 SUVs, 1 sedan, 2 convertibles, and 1 hatchback.
Drivetrain Options: Kia offers 11 gasoline vehicles, 3 hybrids, 3 plug-in hybrids, and 3 electric vehicles. Mazda offers 10 gasoline vehicles, 2 plug-in hybrids, and 1 electric vehicle.
Kia offers 12 all-wheel-drive models, 15 front-wheel-drive models, and 3 rear-wheel-drive models. Mazda offers 10 all-wheel-drive models, 3 front-wheel-drive models, and 2 rear-wheel-drive models.
New Car Pricing
SUVs
Kia Seltos
$25,750 - $33,071
Kia Sportage
$29,294 - $39,594
Kia Sportage
$29,294 - $39,594
Kia Sorento
$33,955 - $48,990
Kia Telluride
$39,858 - $55,790
Kia Telluride
$39,858 - $55,790
Other Comparisons
Kia Niro
$28,375 - $37,092
New Car Pricing
SUVs
Mazda CX-30
$26,445 - $36,779
Mazda CX-5
$30,611 - $40,595
Mazda CX-50
$31,833 - $45,266
Mazda CX-9
$40,092 - $46,756
Mazda CX-9
$40,092 - $46,756
Mazda CX-90
$41,212 - $61,316
Other Comparisons
Mazda CX-30
$26,445 - $36,779
Used Car Pricing
SUVs
Kia Seltos
$23,994 - $32,000
Kia Sportage
$28,546 - $38,671
Kia Sportage
$28,546 - $38,671
Kia Sorento
$33,353 - $48,742
Kia Telluride
$42,803 - $55,942
Kia Telluride
$42,803 - $55,942
Other Comparisons
Kia Niro
$26,653 - $37,088
Used Car Pricing
SUVs
Mazda CX-30
$24,990 - $36,663
Mazda CX-5
$28,687 - $40,393
Mazda CX-50
$29,626 - $41,990
Mazda CX-9
$29,370 - $39,992
Mazda CX-9
$29,370 - $39,992
Mazda CX-90
$37,294 - $54,996
Other Comparisons
Mazda CX-30
$24,990 - $36,663
5-Year Depreciation (Lower is better)
SUVs
Kia Seltos
37.3%
Kia Sportage
42.2%
Kia Sportage
42.2%
Kia Sorento
47.6%
Kia Telluride
46.1%
Kia Telluride
46.1%
Other Comparisons
Kia Niro
40.4%
5-Year Depreciation (Lower is better)
SUVs
Mazda CX-30
34.1%
Mazda CX-5
36.2%
Mazda CX-50
38.7%
Mazda CX-9
47%
Mazda CX-9
47%
Mazda CX-90
42.9%
Other Comparisons
Mazda CX-30
34.1%
Horsepower / Torque
SUVs
Kia Seltos
146 hp / 132 foot-lbs
Kia Sportage
187 hp / 178 foot-lbs
Kia Sportage
187 hp / 178 foot-lbs
Kia Sorento
191 hp / 181 foot-lbs
Kia Telluride
291 hp / 262 foot-lbs
Kia Telluride
291 hp / 262 foot-lbs
Other Comparisons
Kia Niro
139 hp / 195 foot-lbs
Horsepower / Torque
SUVs
Mazda CX-30
191 hp / 186 foot-lbs
Mazda CX-5
187 hp / 185 foot-lbs
Mazda CX-50
187 hp / 186 foot-lbs
Mazda CX-9
250 hp / 320 foot-lbs
Mazda CX-9
250 hp / 320 foot-lbs
Mazda CX-90
280 hp / 332 foot-lbs
Other Comparisons
Mazda CX-30
191 hp / 186 foot-lbs
MPG (city/highway/combined)
SUVs
Kia Seltos
27 / 31 / 29
Kia Sportage
25 / 33 / 28
Kia Sportage
25 / 33 / 28
Kia Sorento
23 / 31 / 26
Kia Telluride
20 / 26 / 22
Kia Telluride
20 / 26 / 22
Other Comparisons
Kia Niro
53 / 45 / 49
MPG (city/highway/combined)
SUVs
Mazda CX-30
26 / 33 / 29
Mazda CX-5
Not Yet Available
Mazda CX-50
Not Yet Available
Mazda CX-9
20 / 26 / 23
Mazda CX-9
20 / 26 / 23
Mazda CX-90
24 / 28 / 25
Other Comparisons
Mazda CX-30
26 / 33 / 29
Max Towing Capacity
SUVs
Kia Seltos
Not yet available
Kia Sportage
2500 lbs
Kia Sportage
2500 lbs
Kia Sorento
4500 lbs
Kia Telluride
5500 lbs
Kia Telluride
5500 lbs
Other Comparisons
Kia Niro
Not yet available
Max Towing Capacity
SUVs
Mazda CX-30
Not yet available
Mazda CX-5
2000 lbs
Mazda CX-50
3500 lbs
Mazda CX-9
3500 lbs
Mazda CX-9
3500 lbs
Mazda CX-90
5000 lbs
Other Comparisons
Mazda CX-30
Not yet available
iSeeCars Overall Quality Ratings
SUVs
Kia Seltos
Not available
Kia Sportage
8.2 / 10
Kia Sportage
8.2 / 10
Kia Sorento
8.2 / 10
Kia Telluride
Not available
Kia Telluride
Not available
Other Comparisons
Kia Niro
7.4 / 10
iSeeCars Overall Quality Ratings
SUVs
Mazda CX-30
Not available
Mazda CX-5
8.2 / 10
Mazda CX-50
Not available
Mazda CX-9
8.7 / 10
Mazda CX-9
8.7 / 10
Mazda CX-90
Not available
Other Comparisons
Mazda CX-30
Not available
iSeeCars Reliability Ratings
SUVs
Kia Seltos
Not available
Kia Sportage
7.6 / 10
Kia Sportage
7.6 / 10
Kia Sorento
8.2 / 10
Kia Telluride
Not available
Kia Telluride
Not available
Other Comparisons
Kia Niro
5.6 / 10
iSeeCars Reliability Ratings
SUVs
Mazda CX-30
Not available
Mazda CX-5
7.2 / 10
Mazda CX-50
Not available
Mazda CX-9
8.6 / 10
Mazda CX-9
8.6 / 10
Mazda CX-90
Not available
Other Comparisons
Mazda CX-30
Not available
iSeeCars Safety Ratings
SUVs
Kia Seltos
8.0 / 10
Kia Sportage
9.0 / 10
Kia Sportage
9.0 / 10
Kia Sorento
9.0 / 10
Kia Telluride
10 / 10
Kia Telluride
10 / 10
Other Comparisons
Kia Niro
8.6 / 10
iSeeCars Safety Ratings
SUVs
Mazda CX-30
10 / 10
Mazda CX-5
9.0 / 10
Mazda CX-50
10 / 10
Mazda CX-9
10 / 10
Mazda CX-9
10 / 10
Mazda CX-90
10 / 10
Other Comparisons
Mazda CX-30
10 / 10
iSeeCars Resale Value Ratings
SUVs
Kia Seltos
8.2 / 10
Kia Sportage
7.9 / 10
Kia Sportage
7.9 / 10
Kia Sorento
7.5 / 10
Kia Telluride
7.6 / 10
Kia Telluride
7.6 / 10
Other Comparisons
Kia Niro
8.0 / 10
iSeeCars Resale Value Ratings
SUVs
Mazda CX-30
8.4 / 10
Mazda CX-5
8.3 / 10
Mazda CX-50
8.1 / 10
Mazda CX-9
7.6 / 10
Mazda CX-9
7.6 / 10
Mazda CX-90
7.8 / 10
Other Comparisons
Mazda CX-30
8.4 / 10
iSeeCars Best Car Rankings
SUVs
Kia Sportage
#9 of 19 in
Best Small SUVs
Kia Sorento
#3 of 7 in
Best 6-seater SUVs
iSeeCars Best Car Rankings
SUVs
Mazda CX-5
#10 of 19 in
Best Small SUVs
Mazda CX-9
#2 of 7 in
Best 6-seater SUVs
iSeeCars Most Reliable Car Rankings
SUVs
Kia Sportage
#11 of 19 in
Most Reliable Small SUVs
Kia Sorento
#18 of 32 in
Most Reliable Midsize SUVs
iSeeCars Most Reliable Car Rankings
SUVs
Mazda CX-5
#14 of 19 in
Most Reliable Small SUVs
Mazda CX-9
#8 of 32 in
Most Reliable Midsize SUVs
iSeeCars Safest Car Rankings
SUVs
Kia Seltos
#59 of 67 in
Safest Crossover SUVs
Kia Sportage
#35 of 67 in
Safest Crossover SUVs
Kia Sportage
#35 of 67 in
Safest Crossover SUVs
Kia Sorento
#19 of 39 in
Safest SUVs with 3 Rows
Kia Telluride
#9 of 39 in
Safest SUVs with 3 Rows
Kia Telluride
#9 of 39 in
Safest SUVs with 3 Rows
Other Comparisons
Kia Niro
#14 of 32 in
Safest Hybrid SUVs
iSeeCars Safest Car Rankings
SUVs
Mazda CX-30
#16 of 67 in
Safest Crossover SUVs
Mazda CX-5
#36 of 67 in
Safest Crossover SUVs
Mazda CX-50
#17 of 67 in
Safest Crossover SUVs
Mazda CX-9
#2 of 39 in
Safest SUVs with 3 Rows
Mazda CX-9
#2 of 39 in
Safest SUVs with 3 Rows
Mazda CX-90
#6 of 39 in
Safest SUVs with 3 Rows
Other Comparisons
Mazda CX-30
#16 of 67 in
Safest Crossover SUVs
iSeeCars Best Cars for the Money Rankings
SUVs
Kia Sorento
#5 of 16 in
Best Midsize SUVs for the Money
iSeeCars Best Cars for the Money Rankings
SUVs
Mazda CX-9
#2 of 16 in
Best Midsize SUVs for the Money