Black Friday Car Deals for 2019

By Julie Blackley

The Best Day to Buy a Car Brings Used Car Deals Across all Vehicle Types

According to a recent iSeeCars analysis, Black Friday is the best time to buy a car thanks to an abundance of used car deals. The study found that the popular shopping day is the day with the most used car discounts with 33.1 percent more used car deals than average. The study also found that November is also a popular time of year for discounts and has more sales than any other month of the year. 

“Black Friday aligns with the height of new vehicle buying season, when customers are able to take advantage of financing offers, rebates, and lease deals” said Phong Ly, CEO of iSeeCars. “As a result, there is a high inventory of trade-ins that car dealers want to move off the lot.”

For used car shoppers who want to take advantage of the used car deals Black Friday has to offer, iSeeCars analyzed over 41 thousand cars sold on Black Friday, 2018, to determine which cars offer the greatest Black Friday deals.

“Black Friday is a major retail holiday and is considered to be the start of the holiday season,” said Ly. “While many are aware of the widespread sales offered on this day, consumers might not realize it extends to used cars as well.”

Black Friday Car Deals

Which used cars offer the best Black Friday car sales? When looking at the vehicles that offer the most savings on Black Friday, a mix of vehicle types make up the list. The most discounted car is the Toyota Sequoia full-size SUV, which has an average savings of 10.4 percent.
Best Black Friday Used Car Deals - iSeeCars
Rank Vehicle % Savings
1 Toyota Sequoia 10.4%
2 Porsche Macan 10.3%
3 Volkswagen Beetle 9.2%
4 Toyota Sienna 9.1%
5 Fiat 500 8.6%
6 Ford Fiesta 8.6%
7 Honda HR-V 8.3%
8 Chevrolet Corvette 8.3%
9 Nissan Titan 8.3%
10 Honda Civic (Coupe) 8.1%
Average  6.1%
The full-size Toyota Sequoia SUV earns the top spot as the vehicle with the greatest Black Friday savings at an average of 10.4 percent, which amounts to a $2,879. A second Toyota makes the list as the fourth most-discounted car, the Toyota Sienna minivan, which has an average Black Friday discount of $2,182. “As an automaker, Toyota is known for making some of the longest-lasting cars, which make the Sequoia and the Sienna attractive options for those looking for reliable family vehicles with ample space and cargo room,” said Ly. 

The second-ranked Porsche Macan compact SUV is the only luxury car to make the list, which offers an average of 10.3 percent savings. “The Porsche Macan is among the most expensive vehicles in its class, and it’s commonly leased like most luxury cars,” said Ly. “Off-lease versions of the car are relatively common in the used car marketplace, so it’s likely deeply discounted off its new car price to attract used car buyers and compete with other cars in the segment.” 

Three discontinued small cars make the list: the third-ranked Volkswagen Beetle, the fifth-ranked Fiat 500, and the sixth-ranked Ford Fiesta. “These vehicles were discontinued after the 2019 model year as the market continues to shift towards SUVs and crossovers,” said Ly. “Consumers interested in owning the iconic Volkswagen Beetle or who would like a subcompact city car can take advantage of these deals before late model versions of these cars disappear from the used car marketplace.”

Two Hondas make the list including the seventh-ranked HR-V and the tenth-ranked Honda Civic coupe. “The Honda HR-V is a reliable, fuel-efficient subcompact SUV that offers the best of both worlds with the cargo space of an SUV and the fuel-efficiency of a smaller vehicle,” said Ly. “The Honda Civic consistently ranks at the top of its compact car class and is a reliable option for those who want a reliable and sporty small car.” 

Ranked eighth is the Chevrolet Corvette sports car, which offers an average 8.3 percent discount amounting to $3,146. “The Chevrolet Corvette is an American icon, and Black Friday deals can help enthusiasts realize their dreams of owning this classic car,” said Ly.

Rounding out the list is the ninth-ranked Nissan Titan pickup truck. “Although it is not as popular as its rivals, the full-size Nissan Titan is a capable and durable pickup,” said Ly.

Black Friday SUV Deals

iSeeCars examined the SUV segment to determine which models offer the best Black Friday deals. The average SUV is discounted by 5.7 percent on Black Friday, and these vehicles exceed that average by 17.9 percent to 82.4 percent. 
Best Black Friday SUV Deals - iSeeCars
Rank  SUV % Savings
1 Toyota Sequoia 10.4%
2 Porsche Macan 10.3%
3 Honda HR-V 8.3%
4 Volkswagen Tiguan  7.9%
5 Porsche Cayenne  7.6%
6 Dodge Journey 6.8%
7 Ford Expedition 6.8%
8 Jeep Compass 6.7%
9 Mazda CX-9  6.7%
10 Ford Edge  6.7%
SUV Average 5.7%
Seven SUVs join the three models that made the overall list of vehicles with the best Black Friday deals. Midsize SUVs account the most spots on the list with four including the fifth-ranked Porsche Cayenne, the sixth-ranked Dodge Journey, the ninth-ranked Mazda CX-9, and the tenth-ranked Ford Edge. “The midsize SUVs on the list run the gamut of being at the bottom of their class like the Dodge Journey, the middle of their class like the Ford Edge, or near the top like the Mazda CX-9,” said Ly. “If a consumer is in the market for a midsize SUV, they are likely to find a great deal on a model that suits their needs.” 

Two additional compact SUVs join the Porsche Macan including the fourth-ranked Volkswagen Tiguan and the eighth-ranked Jeep Compass. “The Volkswagen Tiguan is praised for its reliability and ample cargo room, and those looking to buy a used version on Black Friday can save over $1,200,” noted Ly. “Meanwhile, the Jeep Compass lags in reliability ratings, but has off-road prowess for adventure seekers in the market for a small SUV.” 

The full-size Ford Expedition rounds out the list in the seventh spot. “With an average used car price of $27,458, shoppers who take advantage of Black Friday used car deals can save nearly $2,000,” said Ly. “The spacious full-size Expedition is a popular family hauler and is among the most affordable vehicles in its class, with Black Friday deals further lowering the cost.”

Black Friday Truck Deals 

iSeeCars examined the pickup truck segment to determine which models offer the best Black Friday deals. The average pickup is discounted by 6.1 percent on Black Friday, and three pickup trucks vehicles exceed that average by 5.3 percent to 36.6 percent. The Nissan Titan is the pickup truck that offers the greatest Black Friday discounts.
Black Friday Pickup Truck Deals - iSeeCars
Rank Pickup Truck % Savings
1 Nissan Titan 8.3%
2 Ford F-150 6.8%
3 Toyota Tacoma 6.4%
Pickup Truck Average 6.1%
Three light-duty pickup trucks are discounted more than the segment’s average on Black Friday. These pickups include the full-size Nissan Titan, the full-size Ford F-150 and the midsize Toyota Tacoma.

“The Nissan Titan is among the least popular pickup trucks, while the Ford F-150 and the Toyota Tacoma are the most popular,” said Ly. “The lower demand for the Nissan Titan could bring steep discounts, while a high supply of the Ford F-150 and the Toyota Tacoma in the used car marketplace likely brings discounts on these models across dealerships.”

Black Friday Sports Car Deals

iSeeCars analyzed the sports car segment to determine which models offer the best Black Friday sales. The average sports car is discounted by 6.6 percent on Black Friday, and three sports cars exceed that average by 16.7 percent to 24.7 percent.  
Black Friday Sports Car Deals - iSeeCars
Rank Sports Car % Savings
1 Chevrolet Corvette 8.3%
2 Maserati Ghibli 8.0%
3 Ford Mustang 7.8%
Sports Car Average 6.6%
Three sports cars rank above the segment average for percent savings on Black Friday including the Chevrolet Corvette, the Maserati Ghibli, and the Ford Mustang.

“Two of the sports cars that are most discounted on Black Friday are American classics, the Chevrolet Corvette and the Ford Mustang, while the Maserati Ghibli is an Italian luxury sports sedan,” said Ly. “For people who have dreamed of owning a sports car, buying one on Black Friday could bring them a significant deal.”

“As the day that provides the most used car deals, Black Friday is a smart time to visit car dealerships to buy a used car,” said Ly. “Regardless of what kind of used vehicle you are looking for, you are likely to be able to find a great deal.”

Methodology

iSeeCars analyzed over 41,000 used car sales listed below fair market value from Black Friday 2018 (November 23, 2018). The average percent discount (the difference between list price and fair market value) was mathematically modeled for each car from the last five model years (2013 - 2017) and used to rank the Best Black Friday Car Deals. Low-volume cars, heavy-duty vehicles, and vehicles not in production as of the 2019 or 2020 model years were excluded from further analysis.

About iSeeCars.com

iSeeCars.com is a car search engine that helps shoppers find the best car deals by providing key insights and valuable resources, like the iSeeCars VIN check reports. iSeeCars.com has saved users over $200 million so far by applying big data analytics powered by over 25 billion (and growing) data points and using proprietary algorithms to objectively analyze, score and rank millions of cars.