The Nissan Frontier is rugged, rough-and-tumble, and versatile. Despite its being aged in design and accouterments, it remains one of the more popular trucks in the midsize segment. For 2016, Nissan made only a few minor changes to the truck. Among rivals that are younger and more updated, though, the 2016 Frontier holds a lot of appeal to buyers who want a truck to be a truck.
Nissan truck buyers can be explained by looking at the best-selling packages for the little Frontier. The base model sells well because it's simple and to the point at a price that fleet owners and first-time buyers can readily justify. Yet at this level, it holds a lot of capability for such a small rig. In the upper end, the Pro-4X offroad package is also very popular. And for good reason. At the price paid and the capability gained for that cost, there are no rivals for the Frontier Pro-4X. Equivalent packages for offroad use from competitors either don't match up or are more expensive.
Adding in the rugged good looks, fun nature, and smart utility options included with the Frontier and it's easy to see why this truck remains popular despite having so many younger, fresher rivals.
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2015 Nissan Frontier
The 2015 Frontier offers a timeless, robust quality that its competitors lack. With rough-and-tumble looks, a wide range of trim options, and more, the Frontier remains relevant despite its age.
In the 1990s, midsize pickup trucks were all the rage. Ten years before that, even smaller trucks were popular consumer options. In the 1980s, small trucks like the Nissan Hardbody and the Toyota SR5 dominated the roads of many towns and cities. By the turn of the 21st century, though, most of the domestic competition in the small truck market had left and only two holdouts, Nissan and Toyota, remained. Somewhere about that time, the current-generation of these trucks was introduced and many began to believe that we'd seen the final version of both.
Now, over a decade later, we might have been right except for the introduction of a new midsize truck from General Motors. Despite its lagging behind the competition in terms of when it was last overhauled, the 2015 Nissan Frontier remains a mainstay consumer choice in today's truck market.
We do expect that Nissan will introduce a new Frontier very soon, of course, but until then, the 2015 model is just fine with us.