Ford Fiesta vs. Kia Soul

iSeeCars' unbiased and data-driven comparison of the Ford Fiesta and Kia Soul contrasts the two cars across a broad spectrum of vehicle specifications to determine which car is better. In addition to comparing pricing and specs, iSeeCars uses all the ratings, rankings, and insights from its comprehensive analyses of each vehicle model, including calculations of reliability, safety, depreciation, value retention, and the vehicle's projected lifetime recalls (based on analyzing over 25 billion data points). This in-depth evaluation is used to identify which vehicle represents a better overall choice for shoppers who are considering both the Ford Fiesta and the Kia Soul.

When comparing the Ford Fiesta's and the Kia Soul's specifications and ratings, the Ford Fiesta has the advantage in the areas of typical lower range of pricing for one- to five-year-old used cars, and fuel efficiency, reliability, resale value and overall quality score. The Kia Soul has the advantage in the areas of interior volume and base engine power. Based on this comparison of the Ford Fiesta's and the Kia Soul's specifications and ratings, the Ford Fiesta is a better car than the Kia Soul.

Pricing: A used 2019 Ford Fiesta ranges from $8,991 to $16,993 while a used 2019 Kia Soul is priced between $9,802 to $18,299.

Resale/Retained Value: Looking at the 5-year depreciation rate for both models, the Ford Fiesta loses 30.3 percent of its value and the Kia Soul loses 37.1 percent of its value. This means the Ford Fiesta retains 6.8 percentage points more of its value and has the advantage of higher resale value versus the Kia Soul.

Quality Rating: The iSeeCars Overall Quality rating for the Ford Fiesta is 8.2 out of 10 while the Kia Soul's quality rating is 8.0 out of 10. This results in the Ford Fiesta being ranked 23 out of 43 Best Small Cars and the Kia Soul being ranked 2 out of 5 Best Wagons.

Reliability Rating: iSeeCars’ Reliability Rating for the Ford Fiesta is 8.0 out of 10. For the Kia Soul the reliability rating is 7.6 out of 10. This gives the Ford Fiesta a slight advantage in reliability compared to the Kia Soul.

Engine Power and Fuel Efficiency Comparison: For engine performance, the Ford Fiesta’s base engine makes 120 horsepower, and the Kia Soul base engine makes 130 horsepower. The Fiesta is rated to deliver an average of 30 miles per gallon, with a highway range of 434 miles. The Soul is rated to deliver an average of 27 miles per gallon, with a highway range of 426 miles. This gives the Ford Fiesta the fuel efficiency and maximum range advantage over the Kia Soul. Both models use regular unleaded.

Passenger Space Comparison: While both models are subcompact cars, the Kia Soul has the advantage of offering more interior volume, reflected in more front head room, front shoulder room, rear head room, rear shoulder room, rear leg room, and cargo space. The Ford Fiesta has the advantage in the area of front leg room.

Safety Ratings: When comparing crash test ratings from NHTSA, the Kia Soul has higher safety ratings than the Ford Fiesta, with an average rating of 4.13 out of 5 Stars compared to 4 out of 5 Stars.