Ford Bronco vs. Kia Sportage
iSeeCars' unbiased and data-driven comparison of the Ford Bronco and Kia Sportage contrasts the two cars across a broad spectrum of vehicle specifications to determine which car is better. In addition to comparing pricing and specs, iSeeCars uses all the ratings, rankings, and insights from its comprehensive analyses of each vehicle model, including calculations of reliability, safety, depreciation, value retention, and the vehicle's projected lifetime recalls (based on analyzing over 25 billion data points). This in-depth evaluation is used to identify which vehicle represents a better overall choice for shoppers who are considering both the Ford Bronco and the Kia Sportage.
When comparing the Ford Bronco's and the Kia Sportage's specifications and ratings, the Ford Bronco has the advantage in the area of base engine power. The Kia Sportage has the advantage in the areas of new vehicle base pricing, typical lower range of pricing for one- to five-year-old used cars, and fuel efficiency and resale value. Based on this comparison of the Ford Bronco's and the Kia Sportage's specifications and ratings, the Kia Sportage is a better car than the Ford Bronco.
Pricing: A used 2024 Ford Bronco ranges from $44,155 to $104,050 while a used 2024 Kia Sportage is priced between $28,546 to $38,671. For a new model, the Ford Bronco's price is between $44,754 and $97,913, with the Kia Sportage priced between $29,294 and $39,594.
Resale/Retained Value: Looking at the 5-year depreciation rate for both models, the Ford Bronco loses 49.7 percent of its value and the Kia Sportage loses 42.2 percent of its value. This means the Kia Sportage retains 7.4 percentage points more of its value and has the advantage of higher resale value versus the Ford Bronco.
Engine Power and Fuel Efficiency Comparison: For engine performance, the Ford Bronco’s base engine makes 275 horsepower, and the Kia Sportage base engine makes 187 horsepower. The Bronco is rated to deliver an average of 20 miles per gallon, with a highway range of 355 miles. The Sportage is rated to deliver an average of 28 miles per gallon, with a highway range of 472 miles. This gives the Kia Sportage the fuel efficiency and maximum range advantage over the Ford Bronco. Both models use regular unleaded.
Safety Ratings: The Kia Sportage has an average safety rating of 5 out of 5 Stars based on NHTSA's crash test ratings. When comparing IIHS evaluations, the Kia Sportage has the advantage with a Top Safety Pick award.
New Car Pricing
Asking Price:
$44,754 - $97,913
Starting MSRP:
$39,630
Category Avg Starting MSRP:
(Midsize SUVs)
$37,697
Category Starting MSRP Range:
(Midsize SUVs)
$31,990 - $43,320
New Car Pricing
Asking Price:
$29,294 - $39,594
Starting MSRP:
$27,190
Category Avg Starting MSRP:
(Compact SUVs)
$27,871
Category Starting MSRP Range:
(Compact SUVs)
$23,860 - $30,300
Used Car Pricing
Avg Used Car Price:
$66,020
Price Range:
$44,155 - $104,050
Category Avg Price:
(Midsize SUVs)
$47,563
Category Avg Price Range:
(Midsize SUVs)
$40,678 - $66,020
# Used Cars for Sale Nationally:
16,106
Avg Mileage of Used Cars for Sale:
98
# Good or Great Deals:
109
Used Car Pricing
Avg Used Car Price:
$33,304
Price Range:
$28,546 - $38,671
Category Avg Price:
(Compact SUVs)
$33,244
Category Avg Price Range:
(Compact SUVs)
$29,649 - $36,546
# Used Cars for Sale Nationally:
2,868
Avg Mileage of Used Cars for Sale:
1,805
# Good or Great Deals:
194
5-year Depreciation
Depreciation $:
$20,084
Depreciation %:
50.7%
Resale Value $:
$19,546
Residual Value %:
49.3%
Typical Category Depreciation %:
(Midsize SUVs)
46.3%
Category Depreciation Range:
(Midsize SUVs)
27.5% - 53.5%
5-year Depreciation
Depreciation $:
$11,717
Depreciation %:
43.1%
Resale Value $:
$15,473
Residual Value %:
56.9%
Typical Category Depreciation %:
(Compact SUVs)
42%
Category Depreciation Range:
(Compact SUVs)
29.1% - 47.3%
Ford Bronco Scores & Rankings
Overall Score:
Not available
Reliability:
Not available
Retained Value:
7.4 / 10
Safety:
Not available
Kia Sportage Scores & Rankings
Overall Score:
8.2 / 10
Reliability:
7.6 / 10
Retained Value:
7.9 / 10
Safety:
9.0 / 10
iSeeCars Reliability Insights for Ford Bronco
Avg Life Expectancy (years):
Typical Category Life Expectancy:
(Midsize SUVs)
10.4
Category Life Expectancy Range:
(Midsize SUVs)
8.6 - 13.7
Chance of Reaching 200k Miles for a New Car:
iSeeCars Reliability Insights for Kia Sportage
Avg Life Expectancy (years):
10.2
Typical Category Life Expectancy:
(Compact SUVs)
10.9
Category Life Expectancy Range:
(Compact SUVs)
9.9 - 13.4
Chance of Reaching 200k Miles for a New Car:
8.7%
Expected 30-year Lifetime Recalls
Expected Lifetime Recalls:
5.8
Typical Category Recalls:
(Midsize SUVs)
3.6
Category Range for Recalls:
(Midsize SUVs)
1.6 - 14.8
Expected 30-year Lifetime Recalls
Expected Lifetime Recalls:
5.7
Typical Category Recalls:
(Compact SUVs)
2.6
Category Range for Recalls:
(Compact SUVs)
1.8 - 18.3
Ford Bronco Rankings
Ranking
1 out of / 32Ranking
1 out of / 32Ranking
4 out of / 32Ranking
5 out of / 32Ranking
19 out of / 32Ranking
19 out of / 28Ranking
24 out of / 32Ranking
26 out of / 32Ranking
26 out of / 32Ranking
28 out of / 32Kia Sportage Rankings
Ranking
1 out of / 19Ranking
1 out of / 7Ranking
1 out of / 6Ranking
4 out of / 19Ranking
5 out of / 19Ranking
6 out of / 19Ranking
7 out of / 67Ranking
7 out of / 19Ranking
8 out of / 20Ranking
8 out of / 19Ranking
8 out of / 14Ranking
9 out of / 19Ranking
10 out of / 19Ranking
10 out of / 19Ranking
10 out of / 19Ranking
11 out of / 67Ranking
11 out of / 19Ranking
11 out of / 19Ranking
11 out of / 13Ranking
13 out of / 30Ranking
14 out of / 59Ranking
14 out of / 19Ranking
17 out of / 67Ranking
18 out of / 67Ranking
27 out of / 67Ranking
27 out of / 67Ranking
31 out of / 67Ranking
33 out of / 67Ranking
35 out of / 67Ranking
36 out of / 67Ranking
43 out of / 67Ranking
44 out of / 67Ranking
46 out of / 67Summary Review
The Ford Bronco is a compact SUV with excellent off-road capability. The original Bronco was discontinued back in 1996, with 2021 marking its return to the Ford lineup. The average new model costs $51,186.
Summary Review
The Kia Sportage is a compact sport utility vehicle and a mainstay of Kia’s model line, going through several generations prior to the current Sportage, which debuted in 2017. The Sportage is known for its sharp looks, feature-packed interior, and low cost of entry, with new models costing an average of $28,105 and 3-year-old models averaging $20,380.
Pros and Cons
- Superior off-road capability
- Excellent cargo capacity for four-door models
- Highly customizable through factory accessories
- Bouncy on-road ride
- Tight rear seats for two-door models
- Low fuel economy
Pros and Cons
- Smooth ride quality with a quiet interior
- Spacious seating front and rear
- Smart instrumentation and control layout
- Smaller cargo capacity than many rivals
- Acceleration can be sluggish
- Fuel economy adequate at best
Available Body Styles
SUV
Available Body Styles
SUV
Available Drivetrain Options
Gasoline
Available Drivetrain Options
Gasoline
Ford Bronco Trim Levels
Badlands, Big Bend, Black Diamond, Everglades, Heritage Edition, Heritage Limited Edition, Outer Banks, Raptor, Wildtrak
Kia Sportage Trim Levels
SX, SX-Prestige, X-Line, X-Pro, X-Pro Prestige, EX, LX
Warranty Information
Warranty, Bumper-to-Bumper:
3 years / 36000 miles
Warranty, Powertrain:
5 years / 60000 miles
Warranty, Roadside Assistance:
5 years / 60000 miles
Warranty Information
Warranty, Bumper-to-Bumper:
5 years / 60000 miles
Warranty, Powertrain:
10 years / 100000 miles
Warranty, Roadside Assistance:
5 years / 60000 miles
Safety Ratings
NHTSA Safety Rating (last 5 year average):
Not yet available
2024 NHTSA Overall Rating:
3 out of 5 Stars
2024 NHTSA Front Crash Overall Rating:
Not yet available
2024 NHTSA Side Crash Overall Rating:
Not yet available
2024 NHTSA Rollover Rating:
3 out of 5 Stars
IIHS Safety Rating:
Not yet available
Safety Ratings
NHTSA Safety Rating (last 5 year average):
5 out of 5 Stars
2024 NHTSA Overall Rating:
Not yet available
2024 NHTSA Front Crash Overall Rating:
5 out of 5 Stars
2024 NHTSA Side Crash Overall Rating:
Not yet available
2024 NHTSA Rollover Rating:
Not yet available
IIHS Safety Rating:
TOP SAFETY PICK
Base Drivetrain Specs
Horsepower:
275 hp @ 5700 rpm
Torque:
315 foot-lbs @ 3400 rpm
Power-to-Weight Ratio (higher is better):
0.064 hp per pound
Towing capacity:
Not yet available
Base Drivetrain Specs
Horsepower:
187 hp @ 6100 rpm
Torque:
178 foot-lbs @ 4000 rpm
Power-to-Weight Ratio (higher is better):
0.055 hp per pound
Towing capacity:
Not yet available
Engine Specifications
Engine Size:
2.3 liters
Engine Configuration:
Inline
Number of Cylinders:
4
Transmission:
Manual
Standard/Optional Drivetrain Type:
4X4
EPA Fuel Economy
(City/Highway/Combined MPG):
20 / 21 / 20
Range (city/hwy):
338 / 355 miles
Recommended Fuel Type:
Regular Unleaded
Engine Specifications
Engine Size:
2.5 liters
Engine Configuration:
Inline
Number of Cylinders:
4
Transmission:
Automatic
Standard/Optional Drivetrain Type:
FWD / AWD
EPA Fuel Economy
(City/Highway/Combined MPG):
25 / 33 / 28
Range (city/hwy):
358 / 472 miles
Recommended Fuel Type:
Regular Unleaded
Standard/Optional Features
Alloy wheels:
Standard
Android Auto:
Standard
Apple CarPlay:
Standard
Bench Seats:
Standard
Bluetooth:
Standard
Keyless Entry:
Standard
Keyless Ignition:
Standard
Power outlet:
Standard
Satellite radio:
Standard
Voice Recognition:
Standard
Wifi:
Standard
Adaptive Cruise Control:
Available
Heated Seats
Available
Heated Steering Wheel:
Available
Leather Upholstery:
Available
Navigation System:
Available
Paddle Shifters:
Available
Parking Sensors:
Available
Roof Rack:
Available
Trailer Hitch:
Available
Wireless Smartphone Charging:
Available
Air Suspension:
N/A
Automatic Parking:
N/A
Captain's seat:
N/A
Cooled/Ventilated Seats:
N/A
Front Bench Seats:
N/A
Internet Radio:
N/A
Massage Seats:
N/A
Panoramic Sunroof/Moonroof
N/A
Power Lift Gate:
N/A
Quad Seats:
N/A
Roadside assistance:
N/A
Sunroof/Moonroof:
N/A
Standard/Optional Features
Alloy wheels:
Standard
Android Auto:
Standard
Apple CarPlay:
Standard
Bench Seats:
Standard
Bluetooth:
Standard
Keyless Entry:
Standard
Keyless Ignition:
Available
Power outlet:
Standard
Satellite radio:
Available
Voice Recognition:
Standard
Wifi:
N/A
Adaptive Cruise Control:
Available
Heated Seats
Available
Heated Steering Wheel:
Available
Leather Upholstery:
Available
Navigation System:
Available
Paddle Shifters:
N/A
Parking Sensors:
Standard
Roof Rack:
Available
Trailer Hitch:
Available
Wireless Smartphone Charging:
Available
Air Suspension:
N/A
Automatic Parking:
N/A
Captain's seat:
N/A
Cooled/Ventilated Seats:
Available
Front Bench Seats:
N/A
Internet Radio:
N/A
Massage Seats:
N/A
Panoramic Sunroof/Moonroof
Available
Power Lift Gate:
Available
Quad Seats:
N/A
Roadside assistance:
Available
Sunroof/Moonroof:
Available
Safety Features
Backup camera:
Standard
Forward Collision Warning:
Standard
Pedestrian Detection:
Standard
360-Degree Camera:
Available
Blind Spot Monitoring:
Available
Driver Attention Monitoring:
Available
Lane Departure Warning:
Available
Lane Keeping Assist:
Available
Rear Cross-Traffic Alert:
Available
Rear Seat Reminder:
Available
Safety Features
Backup camera:
Standard
Forward Collision Warning:
Standard
Pedestrian Detection:
Standard
360-Degree Camera:
Available
Blind Spot Monitoring:
Available
Driver Attention Monitoring:
Standard
Lane Departure Warning:
Standard
Lane Keeping Assist:
Standard
Rear Cross-Traffic Alert:
Available
Rear Seat Reminder:
N/A
Interior Dimensions
Front Head Room:
41 inches
Front Leg Room:
43.1 inches
Front Shoulder Room:
57.1 inches
Rear Head Room:
39.8 inches
Rear Leg Room:
35.7 inches
Rear Shoulder Room:
51.8 inches
Cargo Space:
22.4 cubic feet
Cargo Space, 2nd-row seat folded down:
52.3 cubic feet
Overall Interior Volume:
121.4 cubic feet
Interior Dimensions
Front Head Room:
39.6 inches
Front Leg Room:
41.4 inches
Front Shoulder Room:
57.5 inches
Rear Head Room:
39.4 inches
Rear Leg Room:
41.3 inches
Rear Shoulder Room:
55.6 inches
Cargo Space:
39.6 cubic feet
Cargo Space, 2nd-row seat folded down:
74.1 cubic feet
Overall Interior Volume:
Not yet available
Exterior Dimensions
Curb Weight:
4304 lbs
Width:
86.2 inches
Height:
72.9 inches
Length:
173.7 inches
Wheelbase:
100.4 inches
Ground Clearance:
9.4 inches
Exterior Dimensions
Curb Weight:
3396 lbs
Width:
73.4 inches
Height:
65.4 inches
Length:
183.5 inches
Wheelbase:
108.5 inches
Ground Clearance:
7.1 inches
Standard Wheel/Tire Information
Wheel Size:
17.0 x 7.5 inches
Wheel Type:
painted aluminum alloy
Tire Size:
P255/75R17
Standard Wheel/Tire Information
Wheel Size:
17.0 x 7.0 inches
Wheel Type:
aluminum alloy
Tire Size:
235/65R17
Exterior Colors
Black
Shadow Black
Blue
Velocity Blue
Gray
Azure Gray Metallic Tri-Coat / Cactus Gray / Carbonized Gray
Green
Eruption Green
Red
Hot Pepper Red Metallic Tinted Clearcoat / Race Red
Silver
Iconic Silver
White
Oxford White
Exterior Colors
Black
Ebony Black / Fusion Black
Blue
Not available
Gray
Gravity Gray / Steel Gray
Green
Not available
Red
Not available
Silver
Everlasting Silver
White
Glacial White Pearl / Snow White Pearl
Interior Colors
Beige
Sandstone w/ Black Onyx
Gray
Dark Space Gray w/ Black Onyx
Black
Not available
Interior Colors
Beige
Not available
Gray
Not available
Black
Black
