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| Model | 2010 Lincoln MKZ | 2010 BMW 3 Series |
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| Body Styles | Sedan | Convertible, Coupe, Sedan, Wagon |
| MSRP | $34,225 - $36,115 | $33,150 - $51,200 |
| Invoice | $31,523 - $33,223 | $30,500 - $47,105 |
| Gas Mileage | 20-22 mpg | 21-29 mpg |
| Specs | 2010 Lincoln MKZ Specs | 2010 BMW 3 Series Specs |
| Transmission | A | A, M |
| Drivetrain | AWD, FWD | AWD, RWD |
| Engine Type | V6 | 6 Cylinder |
| Fuel Type | Gasoline | Diesel, Gasoline |
| Interior Features | 2010 Lincoln MKZ Interior Features | 2010 BMW 3 Series Interior Features |
| Warranty | 2010 Lincoln MKZ Warranty | 2010 BMW 3 Series Warranty |
| Safety Ratings | 2010 Lincoln MKZ Safety Ratings | 2010 BMW 3 Series Safety Ratings |