Price

2020 Jeep Wrangler Unlimited base price starts at $31,795 to $42,195. MSRP and invoice price goes from $31,236 to $40,272.

Trim Style Invoice MSRP
Sport Sport 4x4 31236 31795
Willys Sport Willys Sport 4x4 31236 31795
Freedom Freedom 4x4 31236 31795
Willys Willys 4x4 31236 31795
Sport Altitude Sport Altitude 4x4 31236 31795
Sport S Sport S 4x4 31236 31795
Black and Tan Black and Tan 4x4 *Ltd Avail* 31236 31795
Sahara Sahara 4x4 36970 38645
Sahara High Altitude Sahara High Altitude 4x4 36970 38645
North Edition North Edition 4x4 36970 38645
Sahara Altitude Sahara Altitude 4x4 36970 38645
Rubicon Rubicon 4x4 40272 42195
Recon Recon 4x4 40272 42195

Compare Jeep Wrangler Unlimited price with other cars in the same category

To provide context to the pricing for 2020 Jeep Wrangler Unlimited and enable you to compare the 2020 Jeep Wrangler Unlimited price with other vehicles, we have crunched the numbers to show you the MSRP range, average MSRP, invoice price range, and average invoice for each car category that the 2020 Jeep Wrangler Unlimited belongs in.

MSRP Invoice
Category Min MSRP Avg MSRP Max MSRP Min Invoice Average Invoice Max Invoice
SUV 15995 39271 107975 15805 34281 100417
4-Cylinder SUV 15995 26888 44145 15805 25166 40393
4WD SUV 17745 42208 94820 17450 37645 86287
5-Passenger SUV 15995 35221 107975 15805 32677 100417
Gasoline SUV 15995 36463 107975 15805 33560 100417
Hybrid SUV 30570 54139 85845 28409 39684 58400
Jeep SUV 15995 28501 54470 15805 27327 51968
Midsize SUV 18995 39050 107975 18855 36288 100417
V6 SUV 22045 36053 61570 21461 33546 57260